Expected Change in Programmatic Spending in 2015 According to Tech Marketers in North America* (% o

Methodology: Data is from the November 2014 IDG Research Services report titled "Tech Marketing Priorities." 203 senior tech marketing leaders worldwide were surveyed in August 2014. Respondents were from North America (79%), Europe (10%), Asia-Pacific/Australia (8%) and other (3%). Respondents were tech vendors (89%) and agency professionals (11%). Respondents identified their company's annual revenues as less than $10 million (30%), between $10 million-$99.9 million (26%), between $100 million-$999.9 million (18%) and $1+ billion (21%).